Online Dating What?
Published on December 20, 2007
I’ve been receiving a healthy amount of traffic to my blog posts lately. Surprisingly, very little of that traffic ends up viewing my online dating guide. I had anticipated that people would find my site through the individual posts but end up reading the dating guide. I looked into the statistics to try to understand where most of my traffic is coming from and, using that, discover what readers are actually interested in. I categorized as many of the searches as I could into broad categories. The remainder of searches are for things I found difficult to categorize such as “email stalker ideas dating”. (Um…what?!)
Search Categories
28% Funny Profiles
18% Dating Profiles
16% First Dates
10% Dating Statistics
8% First Emails
6% Phone Conversations
4% Profile Headings
3% Winks
Unfortunately, much of my traffic is coming in for my article on Funny Dating Profiles. I say this is unfortunate because many people who are looking to create a funny profile aren’t thrilled to read advice suggesting that they are wasting their time (around 50% immediately leave to continue their search for scripted humor elsewhere).
For all the other searches, I have to assume one of two things is happening:
- People realize there is a dating guide but are only interested in their particular topic.
- The online dating guide visibility is poor (that is, people might be interested but don’t realize it is there).
There is nothing wrong with the first scenario. However, I am bothered by the idea of the second. How am I suppose to dramatically change the lives of my readers if they never even know a dating guide exists?! Seriously though, I am curiuos what my readers think. Is it clear that there is an online dating guide and is it easy to find? Also, being color-blind I wonder if the Online Dating Guide image on the right stands out enough. If people are visiting without ever realizing there was a guide in the first place, I would like to fix that. If you have any thoughts on the visibility of my dating guide, please drop me a line.
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